Inbound vs. Outbound Strategies- Benefits and Pitfalls
In the past, crisis communications relied solely on outbound notification. Events like Hurricane Katrina taught us that infrastructures are damaged or disrupted-leaving gaps in the recovery plan and ultimately jeopardizing continuity of operations. Even during a small scale event, outbound calls are often not delivered for hours or in many cases days after the event has happened.
Fundamental changes are required to have true accountability of human assets and the ability to re-mobilize a workforce that cannot receive broadcast communications. Empowering the employee/user to communicate via the Internet or simple 800 number dial-in access on an inbound strategy will allow resource planning and recovery to begin immediately.
Preparedness vs. Recovery- Effective planning involves both
Economists calculate that for every dollar spent on preparing for a disaster, seven dollars are saved during the response.
Although mustering resources are an important part of the recovery process, RallyPoint gives management the tools to help their business be prepared for any event, and gives businesses a framework from which to organize their crisis communications and workforce continuity plans.
An ounce of prevention is worth a pound of cure. Don't wait until a storm is in the gulf to prepare your business. Ask one of our qualified representatives how to calculate your RallyPoint ROI to see just how much your company could save during the next disaster.
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